Insight
Before I write a single line I dig into what already exists: CRM data, analytics, market and customer research. When needed I add interviews to understand where the friction and the opportunities are.
My process
We should never have to guess what works.
That is why every assignment starts in the data and the insight, not in the copy book. The process creates a clear thread from the first question to a measurable result.
Concept and strategy
With the insights in hand I build a communication concept that holds together — from payoff and tone of voice to messaging per channel. The concept is not just a headline, but a frame that lasts over time.
Production
Then comes the delivery: copy for web, ads, film, email and social media. When needed I also handle commercials, photography, the website and the advertising.
Measurement and development
We set goals up front, follow up in the analytics tools and adjust where the data tells us to. That is how communication creates business value over time.
Contact
Let's build your brand together.
Got an idea, a repositioning or a campaign coming up? Get in touch — I usually reply the same working day.