Copywriter & concept
Words and ideas that carry.
I am a freelance copywriter with more than 15 years in advertising and marketing communication, from some of Sweden's most respected agencies. I write copy that does the job — headlines that stop people, messages that stick and concepts that hold a whole campaign together.
The work usually starts with the problem: what should the audience understand, feel and do? From there I develop the idea, the tone of voice and the copy — for print and outdoor, film and TV, social media and web. Hire me for a single piece, a campaign or an entire concept, and you always get the same person from brief to finished text.
What I write
The craft behind the words.
Need a full assignment where strategy, copy, web and marketing connect? Read about full-service communication.
Concept & idea
The strategic idea that carries the campaign — from first sketch to finished production in the chosen channels.
Campaign copy
Headlines, body copy and messaging for print, outdoor, display and social media — words that stop the thumb.
Scripts & film
Scripts for TV commercials, film and social clips, with idea, casting and execution all the way through.
Tone of voice
How your brand sounds — core messaging, language and attitude that hold up over time and across channels.
Web copy & content
Structure and copy for websites, landing pages and newsletters — readable, persuasive and search friendly.
Contact
Let's build your brand together.
Got an idea, a repositioning or a campaign coming up? Get in touch — I usually reply the same working day.