Warning for strong teeth! A concept created for Läkerol's new dental pastille for children — DentaFresh Kids. It ran in print (Amelia, Mama, Vi Föräldrar) and as films in social media. The idea was to market the new pastille by exaggerating how powerful children's bite becomes after eating one. From plates with bite marks to chewed-through children's cutlery, we kept twisting the concept with humour over two years.
