Product launch · TV commercial · Social media · Campaign site · Competition
Bring the holiday home – a launch campaign for Valio Världens smaker
Client
Valio
Product
Världens Smaker (Flavours of the World)
Role
Creative Lead / Copywriter
The assignment
”Bring the holiday home” — a launch campaign for Valio's new yoghurt range ”Världens smaker”, with film, social media, a dedicated campaign site and a competition where you could win a holiday experience: a brunch cooked at home by Valio's professional chefs.