Bixia is an energy company delivering 100% locally produced, renewable electricity from sun, wind and hydro power. In 2017 we created the concept ”Electricity with farmer's common sense” to highlight the brand's USP: local power from local farmers.
At the same time we positioned Bixia as a supplier of local energy by portraying it as a product of the modern farmer in your area. By putting the farmers and their energy sources front and centre, we invited potential customers into their stories — in social as well as traditional media.
