On their own, small business owners are a vulnerable group that often falls outside the traditional safety nets. SMÅA insures every entrepreneur regardless of company form, and also drives the wider political questions to build a stronger safety net for Swedish entrepreneurs.
”Together we make SMÅA big” is a concept built to highlight the strength and power of the collective.
To launch it properly we created a new manifesto and brand film, modernised SMÅA's visual identity, built a coherent brand platform and a new website.
